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« B2B Marketers Must Stay In the Game to Prove Business Impact | Main | Are Salespeople Screwing Up B2B Marketing Performance? »

June 08, 2014

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  • Use the Buyer Persona Tool to help B2B Marketers create more complete pictures of customer segments. Created in collaboration with the wonderful geniuses at MLT Creative. It's a free resource created to help marketers improve buyer knowledge.

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