Just a few things to think about as we bring this year to a close and look forward to new opportunities to build relationships with our prospects that turn them into buyers.
For the 12 days of Christmas my prospects gave to me...
12 emails deleted
11 unheard voice mails
10 abandoned web pages
9 ignored download forms
8 bounces on landing pages
7 bogus emails
6 half-read blog posts
5 GOLDEN COMMENTS!!!
4 inquiries
3 opt ins
2 newsletter sign ups
and one really sales-ready lead
Notice the shift? In 2010, B2B marketers who really listen to and get to know their prospects will reap huge rewards from their eMarketing strategies.
Let's make 2010 the Year of Customer Focus.
