I'll be joining Michael Webb to present a webinar to help marketers and salespeople learn how to create a nurturing program that produces more sales opportunities on Thursday, October 8th at 11AM Eastern.
We'll be discussing:
- The Nurturing Cycle
- How the Buying Process has changed
- Mapping content to buying stages
- How to conduct a "Buyer Q & A" to create a content plan
- Why you need a style baseline
- How to learn from the content buyers read
- How to measure meaningful results
- And much more...
Michael Webb is the distinguished author of "Sales and Marketing the Six
Sigma Way" (Kaplan, 2006). He and his team have helped dozens of
companies in North America sell more of the right customers at higher
margins and lower costs by applying the concepts of lean and six sigma
to their sales and marketing departments: large companies, like Thermo
Fischer Scientific, medium-sized companies, like MAQUET, and a variety
of smaller companies as well.
Please join us:
Date: Thursday, October 8th
Time: 11AM Eastern
