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Use stories with Catch Factors to transform buyer attention into
engagement and consistently tip purchase decisions in your favor. Learn what a marketing "story" is, why stories |
have more impact than other marketing content, how they escalate buyer momentum and why stories build trust that speeds customer conversions.
Stories are what we tell ourselves to make sense of the world around us.
Marketing is charged with producing quantifiable results in the quality of lead generation and activity management. In order to give sales qualified opportunities, instead of leads, marketing has got to get more effective. And they need to do it fast. Stories are a key to not only creating and extending engagement, but to building trust.
Weave in Catch Factors with your stories and you've entered a whole new realm of effectiveness. The reason stories work is because they force us to focus on the person we're telling the story to, or they don't make sense. Lots of buzz is happening around the idea of personalized and targeted marketing which means embracing the niche. Stories, used wisely, can take you to a whole new level of marketing competence.
Since you can't control the conversation any more, it's time to leverage the options that empower you to guide the subjective experience of your buyers. Marketing stories do that by increasing the personal impact they have on your audience, creating a pull response from your buyers that escalates their purchase momentum and by solidifying your credibilty as someone they want to do business with.
Marketing is like a trial run. It’s the ultimate free demo of what it will be like to become a customer of your company.
Why Marketing Stories Have Catch, the second ebook in the Catch Factors series, explores all of these ideas and includes a quick guide at the end to help you get started in leveraging marketing stories of your own. If you missed the first eBook: Catch Me, If You Can, you can download it here.
I'm also giving a series of workshops for Business Experts Webinars that expand on the use of marketing stories within content strategies and sales transitional tools. I hope you'll register today to learn more about how to transform your content strategy into a downstream revenue catalyst.
