If you found my eBook, Catch Me, If You Can, to offer interesting insights about how to capture attention, you should go participate in The Power of Personalization study the CMO Council is conducting.
They are doing research to find out how marketers are handling the technology advances in data analytics and individualized content delivery as they attempt to personalize their interactions with prospects and customers. And, wouldn't we all like to know what our peers are doing, what's working and what's not? Well, you'll get a copy of the results if you go participate, so take a few minutes and contribute your insights.
The the research will address
- the degree to which companies are embracing (or not yet embracing) personalized communication strategies;
- the state-of-the-art tools and technologies available today; and
- the direct relationship between customized delivery of marketing message and sales performance.
Participation in the study is open until February 8th and it only takes 15 minutes.
