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This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep it—from their early buying stages through sales readiness. Attention is a diminishing resource marketers work very hard to capture. What your target market perceives as valuable can be elusive—but it doesn't have to be. |
Catch Factors command your lead's attention, increase mindshare and accelerate buying behaviors.
The difference between content and communications that are valuable—or merely useful—is often the tipping point for attention. Catch Me, If You Can is a guide for using Catch Factors to evaluate and tune every marketing communication's ability to catch higher attention and engagement.
So, what are Catch Factors?
Catch Factors are the preferences and aversions that form a lead’s “gut” reaction to your communication. They help determine whether you capture your audiences’ attention—or not. They include split-second assessments about their urgency for your information (e.g. does it apply to a real problem they have right now), whether or not you can impact their professional success, the effort required to access and process the information, and, finally, on their perception of your company’s reputation and intent. The importance a recipient places on each of these five Catch Factors affects the attention you get—and the downstream revenue results.
I've included an assessment worksheet at the back of the eBook to help you get started.
Download the eBook: Catch Me, If You Can - no registration required.
