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This eBook explores the 5 Catch Factors and how, by appealing to them, your content and communications are set to catch your lead's attention—and keep it—from their early buying stages through sales readiness. Catch Factors command your lead's attention, increase mindshare and accelerate buying behaviors. |
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January 22, 2008
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- Digital Relevance: The Introduction
- Extend Your Content's Reach within the B2B Buying Committee
- The Power of the B2B Buyer's Perspective
- The B2B Funnel is More Like a Pinball Machine
- Design B2B Marketing Content in Pursuit of Inquiry
- How Did Buyers Get Here?
- B2B Marketing Content Must Address "Soft" Factors
- Are Salespeople Screwing Up B2B Marketing Performance?
- The B2B Funnel is Now a Sieve
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