With the changing business needs of your company's marketplace, there are times when having the ability to deploy another website for specific content distribution and brand positioning are called for.
Some examples could be:
- a new industry opportunity
- a new product launch
- a marketing campaign and promotion
- a customer niche that can turn into a community offering
- a vertical market
- a joint venture with a partner
- a new focus
- a new value delivered
The possibilities are endless. The question is, how easy is it to deploy a new website with all the capabilities of your current website?
(blatant self promotion here) If you use Einsof software for your marketing website, cloning your site to create a brand new one takes about ten minutes with a few clicks of a mouse. It can be done by business-line users.
Once cloned, your new website has all the tools and page templates of your existing site ready to go.
It's up to you to:
- change graphics
- choose colors
- add content
- activate and insert your domain name
- go live
- get the word out
Some customer values that might come into play:
- Ease of finding content on a site with a narrow focus. Customers will save time.
- Creating an environment of total attention to the issue or problem your product/service solves. The customer will react to your company's dedication.
- Building the reputation of a company that specializes. Customers have confidence in experts.
- Showing the customer for this website that it's all about them. Which is as it should be.
What would you do if you could easily launch enterprise-class websites?
