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« Convince Execs to Convert to Content Marketing | Main | B2B Marketing: Evolving or Stuck in the Mud? »

February 27, 2012

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Coming January 2015

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  • Use the Buyer Persona Tool to help B2B Marketers create more complete pictures of customer segments. Created in collaboration with the wonderful geniuses at MLT Creative. It's a free resource created to help marketers improve buyer knowledge.

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