I have to tell you that this is one of the freshest projects I've worked on in a while. The Lead Nurturing Cookbook, published and produced by Manticore Technology combined entertainment with expertise and recipes for creating lead nurturing programs which will be useful to marketers with or without marketing automation systems.
Of course, you know I'm a huge supporter for companies embracing the technology. But what I think is critical is that if you can "cook" with these recipes, even using a wooden spoon, you'll begin to see the processes for a strategic execution that will help you see the value in investing in the gourmet tools.
Each recipe tells you why you should use it, what you'll get and how to entice your leads to engage with you. You get a list of ingredients, step-by-step instructions and pointers from expert chefs.
Now for a tantalizing preview of these tasty recipes:
- Delectable Demand Generation with Seasonal Fresh Leads
Expert chef, Craig Rosenberg aka @funnelholic
- Inbound Lead Qualification with Sweet Sales Optimization
Expert chef, Michael Damphousse aka @damphoux
- Extended Lead Nurturing with Succulent Results
Expert chef, Brian Hansford aka @Zephyr47
- Sales-Driven Lead Nurturing with Buying Cycle Reduction Sauce
Expert chef, Tibor Shanto aka @Renbor
- Tantalizing Tradeshow Lead Follow-up with a Revenue Demi-Glaze
Expert chef, Jeff Erramouspe aka @jefferramouspe
- Classic Customer Education with Retention Remoulade
Expert chef, ME aka @ardath421
- Revival Lead Nurturing stuffed with Sales Leftovers
Expert chef, Carlos Hidalgo aka @cahidalgo
As you can see, there are recipes for all tastes and nutritional needs in this collection. You'll definitely find a recipe that suits.
Download The Lead Nurturing Cookbook today and start lining up your ingredients to create some gourmet lead nurturing of your own.