Genius.com has been facilitating a lot of research into the B2B marketplace to learn more about what's changed for marketers, as well as for buyers. Armed with fresh insights from the Inside the Mind of the New B2B Buyer Survey and the B2B Marketer Skills Survey, Genius.com decided to put more meat on the bones of their Connected Marketer community by developing Demand Gen Academy.
Demand Gen Academy offers four tracks and 20 half-hour courses for B2B Marketers to hone
their skills. But, it's not just the 30 minutes of instruction time, but the quizzes, worksheets, guides and other materials that will help you retain the information and put it to use.
Take a look at what you can learn every Wednesday from June 2nd through September 15th, right from your office...
Track: Lead Generation
- Tweet to Deal - Geoffrey Moore, David Thompson
- Moving from Conventional to Conversational Email Marketing - Jep Castelein, Matt West
- Deploying, Measuring and Optimizing Digital Media - Andrew Gaffney, Matt West
- Conversion Optimization - Learning Pages vs. Landing Pages - Sue Hay, Matt West
Track: Lead Management
- The Basics of Lead Nurturing - Ardath Albee, Craig Rosenberg
- The Basics of Lead Scoring - Malcolm Friedberg, Scott Mersy
- Intro to Content Mapping - Ardath Albee, Craig Rosenberg
- Aligning Sales & Marketing: Less Frustration, More Revenue - Brian Carroll, Scott Mersy
- What You Need to Know About PPC - Crystal Anderson, Matt West
Track: ROI (Return on Investment)
- TAS Group Case Study - York Baur, Parker Trewin
- PhoneWorks Case Study - Anneke Seley, Parker Trewin
- Lumension Case Study - Ed Brice, Parker Trewin
Track: Inbound Marketing for B2B
- Social Media Strategy for B2B - Jay Baer, Barbra Gago
- Building a Socially Armed Organization - Paul Dunay, Barbra Gago
- Inbound Tracking and Success Metrics - Barbra Gago
- Optimizing Your Site for Search - Wil Reynolds, Barbra Gago
That's quite a line up! Did I tell you that it's FREE?
Did you know there's an interactive forum?
If you miss a class, you can go get the materials after it's over, so you can learn at your own pace, when you have the time.
I'm honored to be one of the "professors" at Demand Gen Academy. At the speed of change, every B2B marketer needs to continuously hone their skills to achieve peak performance.
Comments