Maximize the Lifetime Value of Your Customers

Do you view your markets as unpredictable and volatile? If so, are you working harder to run herd on that chaos resulting in diverting focus away from your existing customers? It appears that this may indeed be what marketers are doing when you consider the results of CMO Council research that found:

• 76 percent of senior marketers believe they are not realizing the full revenue potential of current customers.


• 67 percent of have no formal program for re-activating dormant or lost accounts.


• Just 50 percent have a formal strategy for further penetrating or monetizing key accounts.


• Only 46.5 percent say they have good insights into retention rates, customer profitability and lifetime value.

This research is disconcerting given that your customers are actually people who should want to speak with you and be interested in how to reap even more benefit from the ways in which they use your products. In fact, according to Sirius Decisions research,

"If you look at the numbers, campaigns that reach out to existing customers can yield on average 30 percent more closed deals from half the number of contacts, compared to campaigns focused on new prospects."

Now, just imagine the rates of return possible when you employ predictive analytics to do an even more precise job of matching your offers to the customers that are most likely to act on them.

Predictive analytics can help you:

• Reduce customer churn by identifying likely defectors.
• Increase response by connecting need to value delivery.
• Help you maximize the lifetime value of your customers.

Attend this FREE Webinar on Sep. 9, 2009 to learn more about:

The Details:
Free Webinar: Putting Customer Value to Work: What Predictive Analytics Can Do for Your Bottom Line
Date: September 9, 2009
Time: 1PM Eastern, 10AM Pacific

Featured Speakers:
James Taylor, CEO, Decision Management
Korhan Yanak, Global CRM Business Analyst, Vodafone Group
Anne Miley, Sr. Dir. Technology Product Marketing, SAS
Mike Rote, Dir. of Teradata/SAS Center of Excellence

Register Now

Bonus Gift: All attendees of the webinar will receive this new white paper, from Teradata and SAS - "Unlock the business value of enterprise data with in-database analytics."

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Comments

[yinka olaito]

We all need consistant update and upgrade of knowledge to stay relevant. This statistic is help. keep the good work

[Mike Mitrevski]

This is some great information..It's important to keep in contact with your customers and prospects throughout the buying cycle. Even a simple direct mail gift to new prospects can help to turn prospects into long time customers.