Professional Services Marketing Hot of the Presses

Marketing a professional services firm takes a bit of a different mindset than marketing a product and solutions company. One of the major differences is that the partners of the firm are doing the selling.

Marketing has often been an after-thought or undervalued resource for service providers. However, the need to master engagement in the changing customer environment gives marketers the opportunity to become a critical component of a firm's ongoing success. Where services companies used to be able to rely on referrals and recommendation for their business development needs, that's no longer enough.

In Professional Services Marketing, Mike Schultz and John Doerr—co-founders of Wellesley Group— provide a comprehensive guide from soup-to-nuts for marketing professional services firms [attorneys, accountants, consultants, engineers and other types of professional services providers]. But, what makes this book very compelling is that it's not just supposition. The book is based on—and shares—scientific research [Rain Today], field-tested expertise and industry case studies that walk the talk.

The book covers five key areas that are critical for firms that want to grow their revenues and themselves—

1. Creating a marketing and growth strategy
2. Establishing a brand and reputation
3. Implementing a marketing communications program
4. Lead generation strategies
5. Developing business by winning new clients

Buy the Book and Get Special Bonuses:
If you buy the book on either August 3rd or 4th, you’ll get bonus materials from Wellesley Hills Group, RainToday.com and industry experts including:

• RainToday webinar, How to Turn Your Firm into a Marketing and Business Development Powerhouse, with Mike Schultz
• Ardath Albee, Tune Up Your Client Focus, Ebook
• Larry Bodine, Thinking Like a Rainmaker—Crafting Your Personal Marketing Plan
• Brian Carroll, Chapter 8: The Phone, from Lead Generation for the Complex Sale
• Jill Konrath, Developing Strong Value Propositions, Ebook
• Michael W. McLaughlin, Consult This! 67 Tips for Consulting Success
• Michael Stelzner, Writer Industry Report, White Paper
• Vickie Sullivan, Speaking of 2009: Top Ten Changes that Shape the New High-Fee Speech Circuit
• Jeanne Urich, Killer Services Marketing, White Paper

After purchasing, visit the book website page and enter your confirmation number to download these valuable resources.

Want a preview? You can download a sample chapter to see for yourself that buying the book is definitely worth the investment. Well, and there are all those bonuses...

Buy the book now.
Don't forget that the bonus offer expires in a few days.

Comments

[mat]

I'll put this on the list of books that i will buy as soon as i get the time!

thanks

[Sloane]

Thanks for the book suggestion! I'm always looking for marketing strategies for my company since it is more difficult to focus on marketing yourself rather than have a marketing pro take care of it for you while you focus on marketing for everyone else!