I'm honored to be joining Felicity Wohltman, VP of Marketing for Genius, next week to present a FREE webinar on how to approach and use lead scoring to create sales opportunities. This webinar is Part 1 of a 3-part series we're presenting to help ensure lead nurturing improves pipeline.
Here's the skinny about this first webinar:
Date: August 5, 2009
Time: 10:00 AM Pacific
Lead scoring has been touted as the new secret sauce that transforms marketing from art to science. The reality is that in B2B selling, it couldn’t be further from the truth. While lead scoring enables marketers to be smarter about nurturing prospects through the pipeline, based on their profile and behavior, the ultimate goal is to effectively determine the exact moment to involve a human (Sales Rep).
Transforming leads to sales opportunities is accomplished with the answers to questions such as:
- How do we create a purposeful lead scoring process?
- Which online behaviors indicate higher interest levels?
- How can lead scoring help marketing increase sales pipeline?
- What steps can we take to reduce pipeline clutter?
We invite you to join us for part one of this instructional three-part series where we will give you the tools needed to effectively set up and optimize your lead scoring efforts, while avoiding common pitfalls.
Bonus Gift: All attendees will receive a free how-to guide to ensure they have the information they need to put the 5 Simple Steps presented during the webinar into practice.
There's just no need to let the perception of complexity stop you from instituting lead scoring for your company. By breaking down the creation of the process into 5 simple steps, you'll have the confidence to just do it — with the goal of creating more sales opportunities in action right from the start.
Register Now to reserve your spot.