Now that we've all armed ourselves with lists of New Year's marketing resolutions, I thought perhaps we could use some tempering to our enthusiasm. Before you get carried away with trying to execute a bunch of new stuff, keep in mind the things that could compromise your outcomes.
As you evaluate your content development and messaging strategy, be sure to stay focused on what's important. Just remember to check yourself against this Won't Do List. Or make up your own. Checks and balances are a good thing to keep us from back-sliding. Especially when we're running fast.
I won't:
- Talk AT my prospects and customers.
- Bombard them with stuff focused on pushing my company's agenda.
- Spam anyone who hasn't given me permission to contact them in the related context.
- Try to control the conversation.
- Pitch anyone under the guise of education.
- Jump into social communities without listening.
- Bore people to death with my content.
- Throw obstacles in front of prospects during their buying journey.
- Ask for information I haven't earned the right to gather.
- Use one-off messaging without a dang good reason.
- Toss unqualified prospects to my sales team.
- Ignore the feedback I get from sales people.
- Forget my existing customers need love, too.
- Obsess about eyeballs instead of interest levels and buying stages.
- Ignore virtual behavior that doesn't tell me stuff I want to hear.
Checking yourself against your Won't Do List can help you stay on track with your intention to make 2009 the year you deliver value because you're so focused on being relevant it makes you giddy!
What would you add?
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