Marketing and Sales eBooks

In the spirit of the season, I thought you might like a couple of great eBooks to set yourselves up for thinking about all the possibilities of the coming new year.

Go download them, and have a very Happy Holiday!

	Keep Your Sales Up in a Down Economy  Sales SheBang ShEO Jill Konrath asked us to answer one question: What's the ONE thing sellers should focus on in today's uncertain economy? [psst...my article is on page 7] Find out how 19 sales experts answered...Download the eBook now.

Oh, and while you're there, sign up for the Sales SheBang Newsletter. It comes out twice a month with expert insights sellers can put to use immediately.

Winners and Losers in a Troubled Economy

Use customer engagement to turn hard times to your advantage. This eBook is one that all marketers will gain insights from. It's put out by cScape and the Customer Engagement Unit and also includes highlights from the 2008 Annual Online Customer Engagement Survey.

Table of Contents includes:

Cutting back during a downturn is a survival tactic not a winning strategy: Start by asking not what your customer can do for you, but what you can do
for your customer.

Developing customer engagement is a retention and acquisition strategy: Customers have practical and emotional needs–both should be met to
achieve long-standing engagement.

Digital media provide the best means for achieving customer engagement
during a downturn: Dialogue, not monologue is the true language of online business.

Customer engagement is the best predictor of future success: Engagement is a relationship built on mutual benefit.

Responses to economic downturns are not pre-determined: Research and test before you assume that customers will spend less online.

An economic downturn will create winners and losers: The winners will be those businesses that best use digital media and best
engage their customers.

Download the eBook and you'll find 80 pages of insights to help you navigate online marketing in the new year. [minimal registration required]

Comments

[Troy Bingham - Sales Force Dialer]

I have found that companies are still spending money but they are wanting to be much more informed than before. You should focus on educating your market and being patient with their new buying process.

[Ardath Albee]

Hi Troy,

In my world, buyers have always wanted to be informed. In fact, when you're buying complex solution, you'd be crazy not to be informed. It's the method, tone and style of "informing" that's changing. Which is why I write a lot about content and e-marketing strategies.

I'm not sure "patient" is the right word. I think we need to get to know our markets better than ever, engage them in dialogue and deliver whatever they need to help them transform their "new" buying process.