 | The CMO Council is inviting you to participate in a short, online survey for marketing professionals as part of their Giving Customer Voice More Volume strategic research program. |
This research is an effort to benchmark how well brands listen and respond to customer input, concerns and issues. Feedback and engagement are critical to the success of marketing initiative and this survey examines the adoption and use of these systems by marketing executives and their companies.
The overall program goals are to advocate for marketing’s ownership of the customer experience and evaluate the role of marketing executives in driving customer advocacy, satisfaction and loyalty. Information about the program is available on the CMO Council website.
Anyone who participates in the survey will receive a complimentary copy of the research upon release.
Comments