Hot off the presses, get the 3rd eBook in the Series.
Design relevant content that invites prospect interactions.
Amplifiers help you define content strategically to ensure the focus is kept squarely on creating prospect engagement.
According to Forrester Research, 62% of companies don't view the customer experience as critical to the future. Say what? That's about the only thing that will drive business growth as our world continues to embrace the digital environment, putting more distance between you and them.
Your website, email communications and other online content is what will be found first - way before you ever get face-to-face with your buyers. If it doesn't catch their attention, expand their interest and build engagement, your chances of ever developing that buyer into a sales opportunity are very limited.
However, by embracing online content and learning how to generate content that tells a story your prospects find instantly relevant and high value, you can put the digital experience to work and continue to create new customer relationships with shorter cycle times.
Amplifiers structure your content to confirm, correct or expand information and knowledge buyers need to actively engage with your company to solve their high-priority issues.
By using Amplifiers, you'll be able to better tap into the natural ways in which buyers think. There are 7 Amplifiers that provide templates for creating relevant high-value content based on customer thought processes and, employed correctly, will elevate you from a vendor to a trusted advisor.
If you don't have them already, download the first two eBooks in the series. By combining Catch Factors, Marketing Stories and Amplifiers, you'll have a combination of tools that work together to help ensure your marketing content is focused on matching relevance to your prospects' and customers' perspectives.