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« eBook Download: Amplify Buyer Attention | Main | New eBook Download: Amplify Buyer Attention »

October 07, 2008

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jon burg

WOW, what a study! You just filled in a whole section of my presentation, thanks for the sharing!

Ardath Albee

Hi Jon,

Thanks for stopping by - you're welcome and I'm glad to be of help! If you have anything to add to this, I'd love to see it...

Where are you presenting?

Ardath

jon burg

I'm putting together a presentation called "Making the case for social branding". This is both an internal and client facing presentation, largely focused on strategy, but I always need some good numbers to lend substance to the ideas floating around in this odd head of mine.

The classic numbers game that I play is this: 3/4 consumers are wary of brand messages. 9/10 trust fellow consumers. That means that truly social messages are over 300% more effective. Now, considering the increased connectivity and evergreen nature of the digital social dynamic (twitter conversations and blog posts live in the cloud forever), these conversations will forever impact the perceived social footprint of your brand until you the brand decide to proactively start doing something about it. Don't know if this helps, but using the 300% number, I multiply all social exposures by that number, then demonstrate the meme phenomena, ultimately bubbling up into an ad equivalency number. Invariably, the ad equivalency number is far better than an actual ad spend, though both forms of communications are often necessary.

One day, hopefully after all of my clients have invested in the solution I'm working towards, we may make this presentation public - but that is still a ways away. Thanks!

Michael Lane

Hi Ardath,

Hope things are well. This is a great article. I'm doing some work with one of clients on customer experience . . .I should have know to look here first for insight.

Wholesale

how one can ignore the customer experience if he wants to see his business growing I have noticed that most of the businesses try to attract the customer by giving unbelievable offer but they don't let them know with the conditions and some poor customers attracted madly towards such offers but after buying they come to know it was a fraud so the customers should be very intelligent and must know the sufficient and important details before they come to know that their money has gone waste

מנהלת חשבונות

This report is designed for consumers, it's the people interact with complex B2B sales.

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