Many of you may know that I participate on The Customer Collective - a social networking community for marketing and sales experts. I'm in terrific company with many of the top sales and marketing experts, including:
- Jill Konrath
- Jonathan Farrington
- Colleen Francis
- Paul McCord
- Elana Anderson
- Brian Carroll
- Leslie Buterin
- Greg Verdino
- and so many more
BusinessWeek – in partnership with CNET, Oracle and Social Media Today — has created an online community where senior sales and marketing executives discuss/share/debate strategies for impacting the customer experience. The online community features fresh insights every day from some of the best bloggers in the world discussing how to penetrate the market and close the sale. It's a great place to find solid information from a variety of experts—all in one place. Not to mention the connections you can make and the discussions you can have.
Because of the success The Customer Collective is experiencing, they want to share these terrific insights with more people and generate more conversations. The stronger the community gets, the more impact we can all have in working together to answer today's complex marketing and sales challenges.
- Book: Sales Blazers by Mark Cook
The author called on top sales earners at leading organizations worldwide to discover their secrets for sales success. The results revealed trailblazing strategies for dramatic growth — which can be repeated by salespeople at any level and used to lead sales and support teams in any industry. You'll find out how to apply these strategies to your own sales efforts to achieve high-level growth on an annual basis.
- Subscription: Business Week Magazine
Receive a free trial offer for BusinessWeek, where 4.9 million success-minded professionals get information and inspiration they can’t find anywhere else.
- Useful Stuff
Hey, they want to leave some goodies for you to discover when you open the box.
How can you possibly pass this up? You'll find a wealth of valuable information on the site, plus you'll get some great gifts just for joining.
In case you're still not convinced, here are a couple of posts I've found really valuable recently:
Why online communities fail - and how many succeed by Francois Gossieaux
The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too much money on making them happen. Well - there is some of that and then there is a whole other side to the story...
Fusing Relationship Marketing and Online Marketing by Elana Anderson
She talks about how the offline and online channels are converging. Elana has an interesting perspective and her post will give you a lot of things to consider as you evolve the way you market. What's interesting is that companies are trying to reinvent the wheel instead of repurposing skills they already have.
And that's just a taste of what you'll find. So take advantage of this generous offer and join the forum for sales and marketing excellence at The Customer Collective. Do it today...the offer won't last forever.