Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
G. Richard Shell: The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Joe Pulizzi: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Lois Kelly: Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Ori Brafman: Sway: The Irresistible Pull of Irrational Behavior
Stephen M.R. Covey: The SPEED of Trust: The One Thing That Changes Everything
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Use stories with Catch Factors to transform buyer attention into
engagement and consistently tip purchase decisions in your favor. Learn what a marketing "story" is, why stories |
have more impact than other marketing content, how they escalate buyer momentum and why stories build trust that speeds customer conversions. Use the quick guide to create your own stories.
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Create a "Sticky" Lead Nurturing Process
The way to discover and use the best tips to develop your email marketing campaign is to start off with what you already know and then just keep on testing everything in your email campaigns. Both, other people's best email marketing tips and also your own ideas.
Posted by: deepak | July 01, 2008 at 01:19 AM