I've got an upcoming webinar for ON24 that you may be interested in attending:
Getting your prospect’s attention is harder than ever. Time is becoming a more scarce resource every day. One-off, one-way marketing doesn’t give you the depth of relevance you need to catch their attention, or to keep it. When you need to engage them in interactions and dialog that move them to sales readiness, this approach doesn’t work.
What will? Transforming your content into customer-focused stories that satisfy as payment for your lead’s attention will dramatically increase your marketing momentum. Stories create pull. By their very nature, stories are about people, which is infinitely more interesting and compelling than product-based messaging.
But stories alone aren’t enough to shift your content strategy into high gear. Appealing to 5 Catch Factors will help you deliver the value that commands your prospect’s attention, increases mindshare, and accelerates their buying behavior. Plus, their decisions to buy are stronger because they have a bigger investment in choosing to act.
During this webcast, you’ll learn:
- What marketing tales are and how to tell them.
- The value of “essence” and how to use it to increase perceived value.
- How to apply the 5 Catch Factors for best outcomes.
- How to structure a connected content strategy.
Don't miss this opportunity to learn from a marketing strategy specialist the impact on momentum that stories can have in moving your prospects to sales readiness.
Date: Tuesday, March 26th 2007
Time: 11 am PDT| 2 pm EDT | 7 pm GMT