Tech Target Online ROI Summit 2008

Tech Target is hosting their next Online ROI Summit in Boston this April. If you remember, I went to last year's event in San Francisco and wrote several blog posts about it:

Reporting on the Tech Target Online ROI Summit

Tech Target Online ROI Summit Part II

Tech Target Online ROI Summit Part III

and Expand Who You Nurture

They put on a great time. It's a cozy event that puts you face-to-face with a lot of experts for conversation and answering your questions. Anyone marketing to technology buyers, will find this event worth attending. If I can arrange to be in Boston at the end of April, I'll definitely return. The speakers really get into the nitty gritty of how to achieve results - what works and what doesn't.

You'll get first-hand insights from CIOs and others involved and see actual case studies brought to life that show you how companies achieved success. It's much better than a conference that only gives you ideas about how to do things, but leaves you wondering how to put those ideas into action.

Plus, if you've been wondering how to create a B2B CIO persona, you'll gain lots of meaty insights to help you construct one that's relevant. And, we all know that increasing relevance is critical in today's marketing initiatives. That alone is worth the trip!

Enough from me - Go check it out. And, when you get back, let me know what you learned and I'd be happy to blog about what you found valuable.