Why Naked CRM Doesn't Work
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Maximize CRM Value with an Interactive Sales Portal |
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Ardath Albee
B2B Marketing Strategist
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phone: 612.865.7707
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People Who Know has successfully led more than 75 client engagements, redefining companies and products, evolving market strategies, expanding product offerings and driving successful sales and marketing endeavors.
Good Biz Books
Chip Heath: Made to Stick: Why Some Ideas Survive and Others Die
Dan Ariely: Predictably Irrational: The Hidden Forces That Shape Our Decisions
G. Richard Shell: The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Joe Pulizzi: Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Lois Kelly: Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Ori Brafman: Sway: The Irresistible Pull of Irrational Behavior
Stephen M.R. Covey: The SPEED of Trust: The One Thing That Changes Everything
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August 16, 2006
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Ardath - great Ebook. I work with many clients and most of them now have a pretty well dressed CRM. What I liked was how you layed out the process from a sales persepective. Sales should see who their potential prospects are even if they aren't yet ready to buy. Glad I found this blog. Chad
Posted by: Chad Horenfeldt | November 19, 2006 at 06:49 PM