There's an interesting new manifesto out by Change This. Written by Dave Wilson and davidcoe, it's titled 4G Web Strategy and it's quite a read. It's about the changing ways companies interact with markets via their websites. Ultimately it's about quid pro quo and what's in it for me?
Page 7 of the 4G Web Strategy manifesto gets to the heart of what they're talking about:
"If markets are conversations, what are we saying online? Are we listening to people? Are we engaging with individuals? Where’s our tribe, where are our soul mates …
If it’s all about addiction … what exactly is your visitor willing to do to get the content they want?
The user experience should allow people to get sucked into this ongoing “sales narrative”…
- register for an e-newsletter …
- download some case studies, white papers, free stuf f…
- engage in online discussion forums …
- take part in a couple of surveys …
- contribute to a user-testing group …
- help with some open-source product development …
Oh bugger!
I’m a customer evangelist and I didn’t even notice a purchase — when did that happen?
Strangers become friends … friends become customers … (Seth Godin, Permission Marketing
Follow the customer curve … If you’ve got someone on the “edge” of your 4G website — how can you move them towards the centre?"
It's only 16 pages, but it's an empowering little read. If this doesn't tell you that your website needs to do more than just sit there, I'm not sure what will...Thoughts?
Oh, and don't forget to take a stroll through the other manifestos listed out on Change This while you're out there. They've got some interesting conversations going on.
I sure I agree with you.I'm off to download a copy.Thanks for the post.
Posted by: Princess | November 25, 2005 at 12:18 PM